In 2013 he joined Métrica Móvil as CEO, attaining a sustained growth in the following years,with the company's employees increasing from 3 all the way to 240 and the connected devices from 1000 to 80 thousand+ in 2021.  Managing to position MM within the main global companies in Mexico, integrating through a multidisciplinary team, different hardware and software systems in a single MyGeotab platform. Automating processes and increasing the productivity of transport fleets by more than 10% and reducing the accident rate by more than 35%. Prior to MM, he worked on various data projects, as well as a Director in several companies: Grupo Modelo, GAFI, Grupo Mansi. In addition to venturing into many personal projects since 1989. He earned his Bachelor of Administration, with a Master AD 2 from the IPADE Business School.