Eduardo Canicoba, Vice President, and Country Manager Brazil at Geotab, has been in the field of sales, marketing and business development for over 20 years across Latin America, North America and Europe. He is an Industrial Engineer with a master’s in business administration as well as a commercial leader in technology and innovation. Canicoba has gained his international  experience by working and living in different countries such as Mexico, Australia, Spain, USA, Canada, Argentina, and Brazil where he has worked for top technology multinationals like Audi, Blackberry, Genius, BenQ, Sony and Geotab  in areas including the development of new markets, management of commercial relationships with customer, creation of commercial teams, and go-to-market strategies, among others. He has been a part of Geotab since 2019 and he led the implementation of the Brazilian operation and managed the team since 2021.